Art Trails Logo
Please download the files below, and use this new logo for consistency and recognition of the event. Signage with the new logo will be phased in as budget permits.
Art Trails NEW Logos: Dark blue/clear background (png) Black (png), White (png
2026 ART TRAILS CATALOG
Click the image to download the pdf to share with your collectors
Download the 2026 QR Code for your Newsletter or Business Cards!
2026 Dates + Deadlines
Please mark your calendars and plan accordingly
*NOTE* New for this year- SebArts will NOT be mailing catalogs to individual mailing lists
May 18 Application Opens
May 26MAY 27 ** RESCHEDULED Informational Meeting @ 6:30pm, click here to join the meeting!
June 22 Application closes
June 29 Notifications sent
July 11 Last Day to cancel with full refund
July 30 Mentor/ Mentee Orientation 4-5pm at SebArts
July 30 Kick-Off Potluck Party for All Participants! 5-7pm at SebArts
Aug 7 Catalog Request Form & Artist Demonstration Forms Due
Aug 11 First Catalog Proofing
Aug 20 Final Catalog Proofing for All Artists
Aug 25 Art Trails x SCC Preview Exhibition Submissions Due - Click here to Learn More
Sept 3 Art Trails x Sonoma Community Center Preview Exhibition Reception, 5-7:30 pm in Sonoma
276 E Napa St., Sonoma, Exhibition on view: Aug 28 - Sept 24
Sept 4 Art Trails x Corrick’s & My Daughter the Framer Preview Exhibition Reception, 5 - 7 pm
637 4th St., Santa Rosa Exhibition on view: Sep 4 - Oct 24
Sept 7 Deadline to submit work for the SebArts Preview Show (850 sq. in. max) Form link coming soon
Sept 8 Intake Day! 11-6pm - Pick up your Catalogs + Signs, Drop Off your Artwork!
Sept 11 SebArts Preview Exhibition Reception, Friday Sept. 11, 2-4pm, On View Sept 10 - Oct 18, Tues-Sun, 10-4 pm
Use this link to Submit your work!
Sept 12 Art Trails x Russian River Books and Letters, Pop-Up Preview Exhibition Reception from 6-8:30pm
14045 Armstrong Woods Rd. Ste B, Guerneville
Oct 1 Workshop Opportunity: Sales 101 - Techniques and Practices for Successful Promotion, 10 am - 12 noon
IN PERSON at SebArts, with Michelle Feileacan, Creative Director
Oct 4 Art Trails x Corrick’s & My Daughter the Framer Preview Exhibition Reception, 5 - 7 pm
637 4th St., Santa Rosa Exhibition on view: Sep 4 - Oct 24
Oct 10-11 + 17-18 Open Studio Days, 10-5pm
Oct 19 Artwork Pick-Up Day at SebArts , 11-6pm
Oct 23 Evaluations Due! Mandatory for All Artists.
TBA Wrap Up Meeting
Steering Committee Meetings
On the first Wednesday of each month. All are welcome and encouraged to come
4:00-5:30pm on zoom -https://us02web.zoom.us/j/89125944165
Steering Committee Members
Cheryl Costantini, Chair and Mentoring (707) 823-0950, potters@sonic.net
Alyson Dobbert, Mentoring Co-Chair, alysondobbertart@gmail.com
Sally Baker, Preview Exhibits, (707) 829-0396, knsbaker@yahoo.com
Susan Miron, Administration, (707) 833-4683, skmiron@icloud.com
Tamra Sanchez, Jurying, (707) 321-8093, ipaint@sonic.net
Peter Krohn, Member, pk@photographicakrohn.com
Joel Bennett, Hospitality, jclayart@sbcglobal.net
Tom Ballard, Signs, (707) 396-1616, balldu@pacbell.net
Michelle Carnes, Catalog Production, Michelle@carnescreative.com
Penelope Lenaerts, Program Manager, (707) 829-4797 x1006 plenaerts@sebarts.org
Staff
Penelope Lenaerts, Open Studios Manager, (707) 829-4797 x1006 plenaerts@sebarts.org
Michelle Feileacan, Creative Director, (707) 829-4797 x1017, mfeileacan@sebarts.org
Serafina Palendech, Executive Director, (707) 829-4797 x1007, spalendech@sebarts.org
Important Links
Catalog Distribution Routes (Subject to change, call first to check stock before driving, SebArts is always stocked)
Questions, please first contact your team leader. Team leaders are listed in the above 2024 Assignments link. If your question is not resolved, then:
Penelope Lenaerts, Open Studios Manager, (707) 829-4797 x1006 plenaerts@sebarts.org
Michelle Feileacan, Membership & Volunteering, (707) 829-4797 x1017, mfeileacan@sebarts.or
ARTIST RESOURCES
Below is a list of resources to assist you in preparing for a successful event.
New Artists
Guide from Mentoring Committee
Open Studio Blog
How to Open Studio, by Luann Udell
https://luannudell.wordpress.com/?s=how+to+open+studio
Luann Udell covers a variety of interesting topics that every artist opening their studio is going to face. From discounts to displays to answering difficult questions and interacting with the different types of visitors you may encounter - this blog is an invaluable resource.
Artwork Documentation Photography
Bradain Bello | Professional photographer, Affordable high-quality fine art and installation imaging, bradainbellophotography@gmail.com, 707-696-6872
Sales Tax
Resale License: Board of Equalization, 50 D St. # 230, Santa Rosa, CA 95404, (707) 576-2100
Great video on how you can easily manage sales tax with Square: https://www.youtube.com/watch?v=gl5ExQi2pfo
Books
Open Your Studio; Nine Steps to a Successful Art Event by Melinda Cootsona
A good free guide, after you sign up for their newsletter:
Printing for business cards, postcards, labels
https://www.gotprint.com/home.html
https://www.overnightprints.com
Bags, packaging materials:
https://www.bagsandbowsonline.com/retail-packaging/home
Credit card processing: https://squareup.com/us/en
Display Panels
Presentation by Bill Theis: Plans for cheap display panels
Signs
Road Sign Numbers and arrows ( pdf) (doc)
Link to John Chambers tips to make your own additional signs HERE
Artists use signs to direct patrons to their studios. Paper studio numbers and arrows can be printed from your computer.
Artists can purchase number decals at Ron Blair Signs, 1382 Gravenstein Hwy S, Sebastopol, 95472. Ron is located behind Sequoia Market. Call for appointment (707) 824-1845. ron@ronblairsigns.com.
Wooden stakes for signs are inexpensive and available at Ace Hardware. Metal H stakes for signs can be purchased locally from Ron Blair and Econoline Signs: 3196 Coffey Lane, Santa Rosa. Telephone (707) 542-3086. Econoline offers group discounts.
Metal stakes can be purchased online: www.buildasign.com.
IMPORTANT INSTRUCTIONS: DO NOT hang signs on city, county or state property such as telephone poles and stop signs. Artists must take signs down in between the two weekends of Art Trails!
Vistior Tally
Visitor Sign-In Sheet / Newsletter List- Print 2 and track your visitors separately for each weekend
Guest register created by Gen Zorich - feel free to use (pdf)
Marketing and Social Media
Please use hashtags #sonomacountyarttrails#arttrails2025 #sebarts #sebastopolcenterforthearts #sonomacountyopenstudios
Art Trails NEW Logos. Dark blue/clear background (png) Black (png), White (png)
Art Trails Brand Color #004180 CMYK 100/50/0/40