There is a fresh look to our brand - a NEW Art Trails Logo
Please download the files below, and use this new logo for consistency and recognition of the event. Signage with the new logo will be phased in as budget permits.
Art Trails NEW Logos: Dark blue/clear background (png) Black (png), White (png
2025 Dates + Deadlines
Please mark your calendars and plan accordingly
*NOTE* New for this year- SebArts will NOT be mailing catalogs to individual mailing lists
April 11 Application Opens
May 13 Application Information Meeting via Zoom, 6:30pm
June 16 Final deadline to apply
June 20 New Artists Notified of Acceptance
July 22 Rescheduled* Kick-off Meeting in person at SebArts, 6pm
July 11 Cancellation deadline for refund
July 30 Deadline For Catalog Ad Reservations
July 30 Deadline to submit studio demonstration information. Click Here for the Form
Aug 6 Catalog Proofing for all Art Trails Artists
Aug 11 Final Catalog Proofing for those who required revisions
Aug 11 Catalog Quantities Request Due! Click here for the form
TBA Networking/Marketing Workshop, in person at SebARTS, Little Red Hen Dining Room, 9am- 12pm
Sept 2+3 Deliver artwork for Corrick’s/My Daughter the Framer Preview Exhibit in Santa Rosa
Sept 5 Corrrick’s/My Daughter the Framer Preview Exhibit Opening Reception 5 -7 pm
Sept 9 Intake Day! Deliver artwork for Preview Exhibit, pick-up catalogs/signs 11am - 6pm
Sept 13 14 Preview Exhibit Opening Reception 2- 4pm | Exhibition Dates: Sept 13 - Oct 19 (Rescheduled)
Oct 3 Corrrick’s/My Daughter the Framer Preview Exhibit Opening Reception 5 -7 pm
Oct 11/12 + 18/19 ART TRAILS OPEN STUDIOS TOUR! 10-5 pm
Oct 20 Pick-up art from SebArts Gallery, 11am–6pm
Oct 26 Deadline to submit mandatory Online Evaluation Form
TBA Wrap-up Meeting, TBD
Steering Committee Meetings
On the second Wednesday of each month. All are welcome and encouraged to come
4:00-5:30pm on zoom - https://us02web.zoom.us/j/89193425155
Steering Committee Members
Cheryl Costantini, Chair, (707) 823-0950, potters@sonic.net
Sally Baker, Preview Exhibits, (707) 829-0396, knsbaker@yahoo.com
Nina Bonos & Gerald Huth, Mentoring, Nina: (707) 525-1521, nina@ninabonos.com, Gerald: (707) 887-9540, studio@geraldhuthart.com
Susan Miron, Administration, (707) 833-4683, skmiron@icloud.com
Tamra Sanchez, Jurying, (707) 321-8093, ipaint@sonic.net
aNna rybaT, Professional Development, (757) 581-1880, arybat@gmail.com
Peter Krohn, Farmer’s Markets, pk@photographicakrohn.com
Joel Bennett, Hospitality, jclayart@sbcglobal.net
Penelope Lenaerts, Docents, (707) 829-4797 x1006 plenaerts@sebarts.org
Tom Ballard, Signs, (707) 396-1616, balldu@pacbell.net
Katie Kruzic, Catalog Distribution, (707) 758-2587, katiekruzic@gmail.com
Michelle Carnes, Marketing, mcarnes@sebarts.org
Staff
Penelope Lenaerts, Open Studios Manager, (707) 829-4797 x1006 plenaerts@sebarts.org
Michelle Carnes, Catalog Design/Production, Ad Sales, Ad Design, Marketing/Publicity, mcarnes@sebarts.org
Michelle Feileacan, Membership & Volunteering, (707) 829-4797 x1017, mfeileacan@sebarts.org
Serafina Palendech, Executive Director, (707) 829-4797 x1007, spalendech@sebarts.org
Questions, please first contact your team leader. Team leaders are listed in the above 2024 Assignments link. If your question is not resolved, then:
Penelope Lenaerts, Open Studios Manager, (707) 829-4797 x1006 plenaerts@sebarts.org
Michelle Feileacan, Membership & Volunteering, (707) 829-4797 x1017, mfeileacan@sebarts.org
ARTIST RESOURCES
Below is a list of resources to assist you in preparing for a successful event.
New Artists
Guide from Mentoring Committee
Open Studio Blog
How to Open Studio, by Luann Udell
https://luannudell.wordpress.com/?s=how+to+open+studio
Luann Udell covers a variety of interesting topics that every artist opening their studio is going to face. From discounts to displays to answering difficult questions and interacting with the different types of visitors you may encounter - this blog is an invaluable resource.
Sales Tax
Resale License: Board of Equalization, 50 D St. # 230, Santa Rosa, CA 95404, (707) 576-2100
Great video on how you can easily manage sales tax with Square: https://www.youtube.com/watch?v=gl5ExQi2pfo
Books
Open Your Studio; Nine Steps to a Successful Art Event by Melinda Cootsona
A good free guide, after you sign up for their newsletter:
Printing for business cards, postcards, labels
https://www.gotprint.com/home.html
https://www.overnightprints.com
Bags, packaging materials:
https://www.bagsandbowsonline.com/retail-packaging/home
Credit card processing: https://squareup.com/us/en
Display Panels
Presentation by Bill Theis: Plans for cheap display panels
Signs
Road Sign Numbers and arrows ( pdf) (doc)
Link to John Chambers tips to make your own additional signs HERE
Artists use signs to direct patrons to their studios. Paper studio numbers and arrows can be printed from your computer.
Artists can purchase number decals at Ron Blair Signs, 1382 Gravenstein Hwy S, Sebastopol, 95472. Ron is located behind Sequoia Market. Call for appointment (707) 824-1845. ron@ronblairsigns.com.
Wooden stakes for signs are inexpensive and available at Ace Hardware. Metal H stakes for signs can be purchased locally from Ron Blair and Econoline Signs: 3196 Coffey Lane, Santa Rosa. Telephone (707) 542-3086. Econoline offers group discounts.
Metal stakes can be purchased online: www.buildasign.com.
IMPORTANT INSTRUCTIONS: DO NOT hang signs on city, county or state property such as telephone poles and stop signs. Artists must take signs down in between the two weekends of Art Trails!
Vistior Tally
Visitor Sign-In Sheet / Newsletter List - Print 2 and track your visitors separately for each weekend
Guest register created by Gen Zorich - feel free to use (pdf)
Marketing and Social Media
Please use hashtags #sonomacountyarttrails #arttrails2025 #sebarts #sebastopolcenterforthearts #sonomacountyopenstudios
Art Trails NEW Logos. Dark blue/clear background (png) Black (png), White (png)
Art Trails Brand Color #004180 CMYK 100/50/0/40